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PRODUCT MARKETING
My past work includes a history of developing new products/experiences and their go-to-market strategies.
After getting a deep education on various in-market advertising offerings through my media agency experience, I took my expertise to help build new offerings at BDG and ATTN: that drove significant revenue growth for each.

CONTENT CARDS
BDG PRODUCT LAUNCH
As part of BDG's goal to reinvent editorial, I worked with the product team on a new format called content cards, a tap to view content format with customizable elements, as well as the related ad products.
I developed the marketing materials surrounding this new format, explaining how the format works, tracking and building new capabilities with the tech team, developing creative ideas and building packages to ensure reach and engagement while monitoring revenue impact.
INVERSE
BDG PRODUCT LAUNCH
In 2019, BDG acquired Inverse, a publication focused on tech, science, gaming and fandom. As the brand strategy director, I worked with the editorial and tech teams to develop first to market products and packages across site and social.
Packages and programs I developed ultimately drove massive revenue for Inverse, with multi-million dollar initiatives for brands like Microsoft and Samsung.


CHANGEMAKERS RESEARCH
ATTN: PRODUCT MARKETING
ATTN: spent years building a panel of over 5K+ respondents, but was only using it in limited capacities for brand lift.
I worked with our research and insights team to develop proprietary and first to market use cases for the panel, including building out robust pre-planning capabilities to leverage for campaigns such as qualitative and quantitative surveys, heat map tracking, and more.
The new panel features helped close over $1M in revenue against my accounts alone in 2023.
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